Your guide to Google Analytics 4 attribution

Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app.
Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths.
As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers.(If you are new