Why You Need an Influencer Strategy (and How to Build One)

“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How do we go about it? What will go into it? And, how will we measure it?”
Sound familiar? 
It’s like when you say, I want to go on an overseas trip for vacation this year. But, where do you want to go and when? 
Your vacation planning needs to include a destination, airline tickets, accommodations and some idea of what you want to do and see. Otherwise, t