Why SEOs should focus on creating trust

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy.Overlooking the value of trust is a missed SEO opportunityFellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand. He felt they “didn’t show up” when he needed