Why Great Top-of-Funnel Content Matters for Lead Generation

When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out.Right now there’s a recession on the horizon for B2B businesses, and we can see the storm preparation starting. Budgets are getting leaner, new requests met with more scrutiny, and marketers are under more pressure than ever to prove the effectiveness of their work.This is when many marketing departments focus on lead gen, throwing everything they’ve got at the bo