Why content strategy matters most

Does your brand have a strategy behind its content marketing?It should.Planning is integral to achieving that ever-elusive return on investment (ROI).Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first.For instance, planning your meals for the week vs. winging it. Going grocery shopping with a planned list vs. nothing. Planning a trip vs. stepping off the plane with no idea what you’ll do or where you’ll go.S