Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale.
Content curation is what turns a warehouse full of art and artifacts into a museum. A good curator sifts through the content to find pieces that are valuable for an intended audience. Their job is to