When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed.
But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In order to win with ABM, marketers need to understand how to effectively incorporate content into the mix.
To help us understand how to do that, Everstring’s Dayna Rothman