What Marketers Should Know About Influencer Pods

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? 
Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, more harmless possibility. I’m referring to influencer pods.
What are influencer pods?
No, influencer pods aren’t some new and trendy earbuds made