What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent.
The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strate