What Makes B2B Thought Leadership Actually Work?

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. Essentially, it earns equity that will mature into sales and repeat business.
The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows that thought leadership is more crucial now than ever. The report says that 90% of decision makers are more likely to be receptive to sales and marketing outreach from companies that produce