What it takes to be a subject matter expert in search marketing

Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true?
What does it take to be a subject matter expert?What is a subject matter expert?A subject matter expert, or SME, is a person who has a deep understandi