What Does a B2B Marketing Funnel Really Look Like?

The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. 
This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing a framework for marketing teams to build their strategies around.
What is the B2B marketing funnel?
The B2B marketing funnel is a representation of the progressive stages that businesses and their decision makers go through when making a p