What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018.
But increasing adoption and content saturation, as well as changing algorithms and the rising tide of paid social advertisin