Twitter has launched 3 new ad targeting options

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August.
The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions.
Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions. But now you can further optimize for page views, content views, add-to-cart, and