TUI is using its content hub to protect its SEO ranking after rebrand - Digiday

Digiday
TUI is using its content hub to protect its SEO ranking after rebrand
Digiday
Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn't get it right. The ...