Top 5 Insights B2B Marketers Need To Know About Google’s AI Search Future

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values?
Google recently set forth plans to expand its generative AI search technology offerings, laying out an initiative code-named Project Magi, which could have a limited roll-out as early as May 2023, while its all-new generative AI-powered search experience has been slated to arrive sometime after.
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