Three Crucial Truths for Engaging Your Audience on Mobile

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him: 
 
 
 
 
Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches. Desktop internet use has stagnated while mobile eats up an ever bigger share of our internet time.
It’s clear that the future