Threads vs Twitter – What Does The Battle Mean for B2B Marketers?

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around the world.
Fast forward to last week when a new kid moved in on the social media block. The new dynamic platform, Threads, is quickly gaining users and being hailed as one of the faste