This day in search marketing history: January 20

Matt Cutts sticks a fork in guest bloggingIn 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.”This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. See:
Oct. 9, 2012: What is Google’s view on guest blogging for links?July 9, 2013: Google: Guest Blogging For Links? You Better Nofollow Those Links