The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”.
Not one of your customers is doing this.
So why do brands continue to drive content marketing programs based on a linear, sequential buying journey? With so many consumers numb t