The search marketer’s guide to connected TV: best practices for making the jump

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses.
With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses.
And the great news? As a paid search expert, you already have the tools to make your B2B brand’s jump to CTV successful.At SMX Advanced, Join Hooman Jav