The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content.
I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy.
As an example, Steve Rayson, director at BuzzSumo and Anders Pink, explained: “The primary motivation of B2B customers is to