The No BS Approach to Influencer Marketing

Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day.Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S.Rising popularity makes things shiny and as influencer marketing enters the shiny object phase, it’s more important than ever to separate the facts from the fake.Whether it’s practi