25-08-2016 18:32 via feedproxy.google.com

Supply & Demand: Making the Case for Less Content #UFX2016

The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza
The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content than ever.
But more isn’t always better.
Uberflip’s amazingly talented and entertaining VP of Marketing, Hana Abaza opened up d
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