Standing Out From AI: Why Humanizing B2B Marketing Is Key In 2023

How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands?Faced with increasing automation from ChatGPT and other AI-infused tools, B2B marketers are seeing human touch-points taking on greater importance, as they become a key differentiator in 2023.When used as a tool that is only one part of a broad strategy, ChatGPT and other AI technology offer B2B marketers certain advantages &md