Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Any new campaigns created in Merchant Center will now be Performance Max campaigns.
Completing the transition. In July we reported that Google was beginning to automatically upgrade Smart Shopping campaigns to Performance Max. The upgrades were to begin in Google accounts between July and September.
Additionally, Google just announced that any campaigns in the Merchant Center would automatically be upgraded as well, and any new campaigns created would be Performance Max. Any campaign settings an
Read more »