Set Your Strategy with These 28 B2B Content Marketing Stats

As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in a constant state of change. That’s exactly what makes it so exciting as a profession. No two days are ever the same, and best practices are evolving faster than a T-Rex in a time machine.
Content has been accumulating online for 30 years now. It’s hard to be unique. The clichéd “marketing is always changing” intro theme I just hit you with is