SEO is math

SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing.As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans).But first, let me address a bit more why I feel SEO doesn’t get its fair shake.Proving the value o