Ranking #1 is Pointless – Here's Why Your SEO Goal is Leads, Not Rankings - Search Engine Journal

Search Engine Journal
Ranking #1 is Pointless – Here's Why Your SEO Goal is Leads, Not Rankings
Search Engine Journal
Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is pointless. Ranking first feels nice, but if you're focusing just on Rank 1, you're ignoring a huge part of the customer acquisition process. Generating leads – and ...