Prepping SEO for 2017: it's all about the ROI - Search Engine Land

Search Engine Land
Prepping SEO for 2017: it's all about the ROI
Search Engine Land
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year. Janet ...
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