Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell

As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year.  With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach and strategizing for the impending changes.    That’s where we come in.  On May 1, we’re hosting