PPC + SEO = A Winning Team for Search Marketing Success

A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision to full spectrum search.
Why do we all need to start paying attention to organic and paid search integration? With the recent changes to Google&rsquo