Pinterest is doubling down on Shopping by adding 4 new features

This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on PinsVideo in CatalogShop Tab on Business ProfilesThe API for ShoppingProduct Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, Pinterest reported a 70% higher intent on product Pins tagged in scenes versus standalone product photo Pins. Video in Catalog.