Paid Search Advertising: Happy Ending or Horror Story? by @jakebaadsgaard

Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you have a feeling that something has gone horribly, horribly wrong? Don’t worry, you’re not alone. If you’ve managed a paid search account for long enough, you know that sometimes, things just inexplicably go awry. Clicks stop converting…keywords stop performing…campaigns suck your budget dry. And you don’t know why. Well,