Overcoming Segmentation Challenges in B2B Marketing

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people.
Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges.
What is segmentatio