Optimizing local landing pages for search: 8 best practices

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility.Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for. Location pages can also be used