Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them." PR DailyDispelling Common Influencer Marketing Misconceptions (Repor