NPS for agencies: How to capture client and employee satisfaction

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment. Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing.But are those things really true?Our agency uses two simple metrics to gather objective data – Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS).Net Promoter Score for agenciesEven if you’ve never heard of NPS, you’ve probably rece