New Report: 5 Statistics You Need to Know on How Content Influences Purchases

These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content marketing to “attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”And thanks to yet another insightful report from CMI—the latter objective is our focus today.Last week, CM