New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody.
When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, if we had any bread. Or any peanut butter.”
In other words, regardless of what your diners are craving, you can only make what you have the