Meta introduces new ad targeting limits for teens

Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like.After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user’s age and location to determine relevance (where location is necessary to assess which pr