27-07-2016 14:16 via feeds.searchengineland.com

Marketing. Tech. Management. See the MarTech Europe agenda.

Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend...
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