Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own fireworks, having taken on significantly increased importance since the pandemic began.We’ll soon be releasing our official 2022 State of B2B Influencer Marketing Research Report — nearly 60 pages filled with the latest strategy, tactics, operations, software, best practices, integration, measurement, budgeting, trends and predictions from the