Marketers need to redefine how they think about SEO - Marketing Dive

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Marketers need to redefine how they think about SEO
Marketing Dive
Editor's Note: The following is a guest post from Adam Audette, SVP of SEO, Merkle. In this modern and rapidly changing period in digital marketing, it's unfortunate that so many marketers still misunderstand the role of search engine optimization (SEO).
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