Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

Image via MarketingProfs
To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later):
#1 – Find Your Squad
This has been a running theme for the B2B Marketing Forum for as long as I can remember. Because the conference is capped at around 1,000 attendees, you actually have the opportunity to run into some familiar faces during th