Learn How to Crack The Code on ABM & Intent Data from Seagate and TechTarget – B2BMX

As a B2B marketer, we know that account-based marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let's dive in on how they work together to boost sales intelligence and drive conversion.Intent data refers to data signals that indicate a person or organization's intent to purchase a product or service. This can include things like website visits, content downloads, search queries, and other online