Laser Focus: Boost B2B Marketing With Better Focus

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus?We’ve all heard the saying that it’s better to focus on those things that you can truly play a part in changing than spending time worrying about so many of the things that really are outside the scope of what we can change.Knowing where to put our efforts to the best use and which areas to skip are skills that gener