Key Challenges in an Enterprise SEO Audit

Wouldn’t it be nice if every single website had a perfect, clear SEO strategy from the very start? And every single page on that website was perfectly aligned with every aspect of that strategy, from its original inception through every update?
What a dream, right? Sadly, that’s rarely the reality of running a website – especially if you’re managing a huge enterprise one. Instead, too many cooks over too long a period of time end up stirring up a kind of Frankenstein&rsqu