Influence 2.0 – The Future of Influencer Marketing Research Report 2017

What does “influencer marketing” mean to you?Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a meet and greet at an event? Why not send products to bloggers in the hopes that they’ll do a review and say nice things?Surely that’s not all enterprise marketers think of when it comes to the possible outcomes with influencer relationships.The promise of brands collaborating or outright payi