How to Win Social Friends & Influence Your Customers @LeeOdden Keynote

In his keynote at the Social Media Rockstar event yesterday, TopRank Marketing CEO Lee Odden opened with a heartwarming story about building influence.For anyone who doesn’t think that building influence is something they can do, this story is a must hear (or in this case, read).This is the story of Sam. He’s a fifth grader, and an influencer. Sam decided to write a story and use some of his classmates as characters in the story. To make editing and collaboration easy, Sam wrote his